Smeltzer Larry R Managerial communication : A strategic approach - New York Wiley USA 1984 - xvi , 556 p. Appendix : 507-530 P. Glossary :531-546 p. Index : 547-556 p. Includes bibliographical references and index - Wiley series in Business Communications . ISBN: 0471897396 Source: General Book Subjects--Topical Terms: Public Relation Management