TY  - BOOK
AU  - Smeltzer Larry R
AU  - Smeltzer Larry R
ED  -  Waltman John L
TI  - Managerial communication :  A strategic approach   
T2  - Wiley series in Business Communications
SN  - 0471897396
PY  - 1984///
CY  - New York
PB  - Wiley USA        
KW  - Public Relation Management
ER  -