TY  - BOOK
AU  - CRAVENS David W
AU  -  LE MEUNIER-FITZHUGH Kenneth
AU  -  PIERCY Nigel F
TI  - OXFORD HANDBOOK of strategic sales and sales management
SN  - 978019956458
U1  - X:514-8, Q1/RR 
PY  - 2011///
CY  - NewYork
PB  - Oxford University Press        
KW  - Commerce
ER  -