TY  - BOOK
AU  - Frank Ronald E, and others
TI  - Market segmentation
T2  - Prentice Hall International Series in Management
SN  - 0135575796
U1  - X:51b4, l2 
PY  - 1972///
CY  - NJ
PB  - Prentice Hall         
KW  - Marketing
N1  - Bibliography: p 255-79
ER  -