TY  - BOOK
AU  - Rachman David J
TI  - Marketing  strategy and structure
SN  - 0135583381
U1  - X:51, L4 
PY  - 1974///
CY  - NJ
PB  - Prentice Hall         
KW  - Marketing
N1  - Appendix: p 383-90
ER  -