TY  - BOOK
AU  - Luck David J, and others
TI  - Experimental exercises in marketing research
SN  - 0132952203
U1  - X:51b4, M0 
PY  - 1980///
CY  - NJ
PB  - Prentice Hall         
KW  - Marketing
N1  - Appendix: p 177-80
ER  -