TY  - BOOK
AU  - Boyd Harper W
AU  -  Levy Sidney J
TI  - Promotion :  A behavioral view   
U1  - X:512.73.N6, K7 
PY  - 1967///
CY  - NJ
PB  - Prentice-Hall          
KW  - Marketing Survey
N1  - Bibliography p 105-06
ER  -