Kotler Philip <br/><br/>
Readings in marketing management 

 - NJ  Prentice-Hall            1972 
 - xiv, 457p  cm. 
<br/><br/> Bibliography at the end of each chapter 
<br/><br/><label>ISBN: </label>137592418 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, L2