TY  - BOOK
AU  - Kotler Philip
AU  -  Cox Keith K
TI  - Readings in marketing management
SN  - 137592418
U1  - X:51-8, L2 
PY  - 1972///
CY  - NJ
PB  - Prentice-Hall          
KW  - Marketing
N1  - Bibliography at the end of each chapter
ER  -