TY  - BOOK
AU  - Kleppner Otto
TI  - Advertising procedure
SN  - 0130180696
U1  - X:513, J0;M3 
PY  - 1973///
CY  - NJ
PB  - Prentice-Hall          
KW  - Advertising
N1  - Bibliography at the end of each chapter; Glossary:  p 706-730
ER  -