TY  - BOOK
AU  - Keer John R
TI  - Marketing :  an environmental approach   
SN  - 0135573300
U1  - X:51-8, L4 
PY  - 1974///
CY  - NJ
PB  - Prentice-Hall          
KW  - Marketing
N1  - Bibliography chapterwise
ER  -