TY  - BOOK
AU  - Staudt Thomas A, and others
TI  - Managerial introduction to marketing
SN  - 0135501865
U1  - X:51-8, LO;L6 
PY  - 1976///
CY  - NJ
PB  - Prentice-Hall          
KW  - Marketing
N1  - Bibliography chapterwise; Appendix p 579-86
ER  -