TY  - BOOK
AU  - Brannen William H
TI  - Prectical marketing for your small retail business
SN  - 0136927645
U1  - X:51-8, M1 
PY  - 1981///
CY  - NJ
PB  - Prentice-Hall          
KW  - Marketing
N1  - Appendix p 205-24
ER  -