TY  - BOOK
AU  - Cox Keith K
AU  -  Mcginnis Vern J Ed.
TI  - Strategic market decisions :  A reader   
SN  - 0138510229
U1  - X:51-8, M2 
PY  - 1982///
CY  - NJ
PB  - Prentice-Hall          
KW  - Marketing
ER  -