TY  - BOOK
AU  - Kotler Philip
AU  -  Cox Keith Ed.
TI  - Marketing management and strategy:  A reader   
SN  - 0135581222
U1  - X:51-8, L2;MO 
PY  - 1980///
CY  - NJ
PB  - Prentice-Hall          
KW  - Marketing
N1  - Published Previously; Readings in marketing management
ER  -