Kotler Philip <br/><br/>
Marketing management and strategy   A reader    

 - 2 
 - NJ  Prentice-Hall            1980 
 - xiv, 432p  cm. 
<br/><br/> Published Previously; Readings in marketing management 
<br/><br/><label>ISBN: </label>0135581222 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, L2;MO