Govoni Norman, and others <br/><br/>
Promotional management 

 - NJ  Prentice-Hall            1986 
 - xiii, 578p  cm. 
<br/><br/><label>ISBN: </label>0137310196    01   
<br/><br/><label>Source: </label> 404dt, 04/12/1985, SBD  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, M6