Roberts Mary Lou <br/><br/>
Direct marketing management 

 - NJ  Prentice-Hall            1989 
 - xxii, 501p  cm. 
<br/><br/><label>ISBN: </label>013214784X 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, M9