KUMAR S Ramesh <br/><br/>
Consumer behaviour and branding   Concepts, readings and  cases  The india context is Ramesh Kumar   

 - Noida  Pearson            2009 
 - xv, 607p  cm. 
<br/><br/> Bibliography: p239-256 
<br/><br/><label>ISBN: </label>9788131722367  575.00 
<br/><br/><label>Source: </label> 1286, 10/03/2017, Dhanraj Book House  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:1:(S:44), P9