TY  - BOOK
AU  - KUMAR S Ramesh
TI  - Consumer behaviour and branding:  Concepts, readings and  cases  The india context is Ramesh Kumar  
SN  - 9788131722367
U1  - X:1:(S:44), P9 
PY  - 2009///
CY  - Noida
PB  - Pearson          
KW  - Commerce
N1  - Bibliography: p239-256
ER  -