TY  - BOOK
AU  - KELLER Kevin Lane
AU  -  JACOB Isaac
AU  -  PARAMESWARAN Ambi M G
TI  - Strategic brand management:  Building, measuring, and managing brand equity   
SN  - 9789332542204
U1  - X:511-8, Q5 
PY  - 2015///
CY  - Noida
PB  - Pearson          
KW  - Commerce
N1  - Bibliography: 171-173
ER  -