TY  - BOOK
AU  - Howard John A
AU  -  Ostlund Lyman E Ed.
TI  - Buyer behavior:  Theoretical and empirical foundati   
SN  - 0394316819
U1  - X:1:(S:44), L3 
PY  - 1973///
CY  - NY
PB  - Alfred A Knopf        
KW  - Consumption Economics
N1  - Bibliography chapterwise
ER  -