TY  - BOOK
AU  - Patty C Robert
AU  -  Vredenburg Harvey L
TI  - Reading in global marketing management
SN  - 390698385
U1  - X:51-8.1.N6, K9 
PY  - 1969///
CY  - NY
PB  - Appleton-Century-Crofts          
KW  - Marketing
ER  -