Husted Stewart W, and others <br/><br/>
Marketing fundamentals 

 - NY  Delmar Publisher           1993 
 - xviii,574p  cm. 
<br/><br/> Glossary: p 547-61 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, N3