TY  - BOOK
AU  - Hartley Robert F
TI  - Marketing fundamentals :  For responsive management   
T2  - Dun-Dunnelley Publishing Corporations Series in Marketing. ed by Ralph L Day
SN  - 0912212055
U1  - X:51-8, L6 
PY  - 1976///
CY  - NY
PB  - Dun-Dunnelley          
KW  - Marketing
N1  - Published Previously as Marketing : Management & Social Change
ER  -