TY  - BOOK
AU  - Aaker David A
AU  -  Day George S Ed.
TI  - Consumerism :  Search for the consumer interest   
U1  - X:512.73.N6, L1 
PY  - 1971///
CY  - NY
PB  - Free Press         
KW  - Convassing
N1  - Bibliography p 405-25
ER  -