Shapiro Stanley J <br/><br/>
Marketing management   Readings in operational effe    

 - NY  Haper and Row          1974 
 - xv, 301p  cm. 
<br/><br/> Bibliography at the end of each chapter 
<br/><br/><label>ISBN: </label>0060459557 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, L4