TY  - BOOK
AU  - Schwartz David J
TI  - Marketing today:  A basic approach   
SN  - 0155550810
U1  - X:51, L3 
PY  - 1973///
CY  - NY
PB  - Harcourt Brace         
KW  - Marketing
N1  - Appendix: p 671-701
ER  -