TY  - BOOK
AU  - Boyd Harpre W
AU  -  Massy William F
TI  - Marketing management :  An analytical problem-solvi   
T2  - Harbrace Series in Business and Economics
SN  - 0155551124
U1  - X:51-8, L2 
PY  - 1972///
CY  - NY
PB  - Harcourt Brace Jovanovich        
KW  - Marketing
ER  -