TY  - BOOK
AU  - Schwartz David J
TI  - Marketing today:  A basic approach   
SN  - 0155550861
U1  - X:51, L3;L7 
PY  - 1977///
CY  - NY
PB  - Harcourt Brace Jovanovich        
KW  - Marketing
N1  - Bibliography chapterwise; Appendix: p A1-B28
ER  -