Wentz Walter B <br/><br/>
Marketing research   Management and methods    

 - NY  Harper and Row          1972 
 - xii,590p  cm. 
 - Harper and Row Series in Marketing Management .
<br/><br/> Bibliography at the end of each chapter; Appendix: p 507-74 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51b4, L2