TY  - BOOK
AU  - Wentz Walter B
TI  - Marketing research:  Management and methods   
T2  - Harper and Row Series in Marketing Management
U1  - X:51b4, L2 
PY  - 1972///
CY  - NY
PB  - Harper and Row        
KW  - Marketing
N1  - Bibliography at the end of each chapter; Appendix: p 507-74
ER  -