TY  - BOOK
AU  - Seibert Joseph C
TI  - Concepts of marketing management
T2  - Harper and Row Series in Marketing Mangement. Ed by J N Sheth
SN  - 06045878X
U1  - X:51-8, L3 
PY  - 1973///
CY  - NY
PB  - Harper and Row        
KW  - Marketing
N1  - Bibliography p 541-45
ER  -