Sheth Jagdish N Models of buyer behavior Conceptual quantitative and emprical - NY Harper and Row 1974 - xiii, 441p cm. - Harper and Row's Series in Marketing Management. Ed by Jagdish N Sheth . Bibliography p 407-34; Appendix p 99-197 Source: General Book Subjects--Topical Terms: Marketing Dewey Class. No.: X:511:(B), L4/TD3