TY  - BOOK
AU  - Sheth Jagdish N
TI  - Models of buyer behavior :  Conceptual quantitative and emprical   
T2  - Harper and Row's Series in Marketing Management. Ed by Jagdish N Sheth
U1  - X:511:(B), L4/TD3 
PY  - 1974///
CY  - NY
PB  - Harper and Row        
KW  - Marketing
N1  - Bibliography p 407-34; Appendix p 99-197
ER  -