Lilien Gary L <br/><br/>
Marketing decision making    A model-building approach    

 - NY  Harper and Row          1983 
 - xx, 873p.  cm. 
<br/><br/> Bibliography: P  809-58 
<br/><br/><label>ISBN: </label>0060440767 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing IRT Decision Making
<br/><br/><label>Dewey Class. No.: </label>X:51:(S:44), L1;M3/TD3