TY  - BOOK
AU  - Lilien Gary L
AU  -  Kotler Philip
TI  - Marketing decision making :  A model-building approach   
SN  - 0060440767
U1  - X:51:(S:44), L1;M3/TD3 
PY  - 1983///
CY  - NY
PB  - Harper and Row        
KW  - Marketing IRT Decision Making
N1  - Bibliography: P  809-58
ER  -