Narver John C <br/><br/>
Conceptual readings in the marketing economy 

 - NY  Holt            1971 
 - xvi,432p  cm. 
 - Holt, Rinehart and Winston Marketing Series .
<br/><br/> Bibliography at the end of ecah chapter 
<br/><br/><label>ISBN: </label>030788250 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, L1