Zaltman Gerald, and others <br/><br/>
Creating social change 

 - NY  Holt Rinehart and Winston         1972 
 - xvii,674p  cm. 
 - Holt, Rinehart and Winston Marketing Series .
<br/><br/> Bibliography at the end of each chapter 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social Change
<br/><br/><label>Dewey Class. No.: </label>Y:6, L2