Zaltma Gerlad <br/><br/>
Consumer behavior   Basic findings and management i    

 - NY  John Wiley           1979 
 - xiv,567p  cm. 
 - Theories in Marketing Series .
<br/><br/> Glossary: P 543-556 
<br/><br/><label>ISBN: </label>0471981265 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumption Economics
<br/><br/><label>Dewey Class. No.: </label>X:1:S(44), L9