TY  - BOOK
AU  - Zaltma Gerlad
AU  -  Wallend R F Melanie
TI  - Consumer behavior:  Basic findings and management i   
T2  - Theories in Marketing Series
SN  - 0471981265
U1  - X:1:S(44), L9 
PY  - 1979///
CY  - NY
PB  - John Wiley         
KW  - Consumption Economics
N1  - Glossary: P 543-556
ER  -