TY  - BOOK
AU  - Wish John R
AU  -  Gamble Stephen H
TI  - Marketing and social issues:  An action reader   
T2  - Wiley Marketing Series. Ed. by William Lazer
SN  - 0471956252
U1  - X:510gY:6.73.N7, L1 
PY  - 1971///
CY  - NY
PB  - John Wiley         
KW  - Marketing
ER  -