TY  - BOOK
AU  - Cafarelli Eugen J
TI  - Developing new products and repositioning mature b
T2  - Ronald Serieson Marketing Management
SN  - 0471046345
U1  - X:511, M0 
PY  - 1980///
CY  - NY
PB  - John Wiley         
KW  - Marketing Survey
N1  - Bibliography: P 249
ER  -