TY  - BOOK
AU  - Dalrymple Douglas J
AU  -  Parsons Leonard J
TI  - Marketing management :  Strategy and cases   
T2  - Wiley Series in Marketing
U1  - X:51-8, L6;M3 
PY  - 1983///
CY  - NY
PB  - John Wiley         
KW  - Marketing
ER  -