Zikmund William <br/><br/>
Marketing 

 - NY  John Wiley           1984 
 - xvi,734p  cm. 
<br/><br/> Appendix: p 681-90; Glossary: p 691-722 
<br/><br/><label>ISBN: </label>0471864935 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, M4