Tull Donald S <br/><br/>
Marketing research   Meaning, measurement and metho    

 - NY  Macmillan            1976 
 - xv,736p  cm. 
<br/><br/> Bibliography chapterwise; Appendix: p 703-22 
<br/><br/><label>ISBN: </label>0024217409 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51b4, L6