TY  - BOOK
AU  - Tull Donald S
AU  -  Hawkins Del I
TI  - Marketing research:  Meaning, measurement and metho   
SN  - 0024217409
U1  - X:51b4, L6 
PY  - 1976///
CY  - NY
PB  - Macmillan          
KW  - Marketing
N1  - Bibliography chapterwise; Appendix: p 703-22
ER  -