Heskett James L <br/><br/>
Marketing 

 - NY  Macmillan            1976 
 - xiii,610p  cm. 
<br/><br/> Bibliography: p 545-76; Glossary: p 577-600 
<br/><br/><label>ISBN: </label>0023539402 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, L6