TY  - BOOK
AU  - Heskett James L
TI  - Marketing
SN  - 0023539402
U1  - X:51, L6 
PY  - 1976///
CY  - NY
PB  - Macmillan          
KW  - Marketing
N1  - Bibliography: p 545-76; Glossary: p 577-600
ER  -