Wellbacher William M <br/><br/>
Marketing management cases   Planning and executing    

 - 3 
 - NY  Macmillan            1980 
 - xii, 386p  cm. 
<br/><br/><label>ISBN: </label>0024250708 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, LO;MO